When The Neptunes produced their first
album In Search Of in 2000, The Neptunes
were respected as producers but not to
the point where the were the must work
with guys. The album (this one was made
under their groups name: N.E.R.D.) was
a chance for Star Trak to show their talents
like the Clipse, Kelis while mainly showing
their own flow over topic like drug abuse,
homelessness, love and life in general.
This was a flow of rock and R&B with
Hip Hop as a co-star. An alternative product
that may have flown over the radar of
some but was a great for those not trying
to hear the typical beats the Neptunes
usually do for the hit makers. Underground
hits like “Bobby James” and
“Survivor” showed Pharrell
Williams as a singer (a role he has been
famous for since) while it’s almost
over showed the rock/hip hop mix.
In 2003 The Neptunes give us the Clones,
which brings together the Star Trak Entertainment
camp with seemingly all the people they’ve
songs for over the last couple of years.
The album is which is on their new label
Star Trak Entertainment (distributed by
Arista) is good but disappoints in that
you don’t get to hear the same genius
and creativity that gave the Neptunes
their separation on the N.E.R.D. album.
This album is more Pharrell and Chad Hugo
the producers trying to put together a
successful album and reap the benefits.
It works on the surface
The album doe have a lot of serious cuts
and does a good job of highlighting Star
Trak’s talented roster, which has
added Super Cat, Rosco P. Coldchain, Fam-lay,
The High Speed Scene, Spy Mob, and Vanessa
Marquez since their last go around. But
it clearly throws a couple of people on
the album for the shock effect (i.e. Dirt
McGirt and his cut Pop Shit).
This to go with the play list of the
tracks which place their alternative tracks
in the middle of the action like they
was trying to sandwich them so you would
listen them, not letting stand on their
own.
The beats are for the most part crafted
for the artist and you depending on how
much you listen to the individual artist
it can get monotonous.
Busta Rhymes kills the track for ladies
with the first song “Light Your
Ass on Fire” a club banger for sure.
Clipse shine on the Album including the
“Hot Damn” and clap filled
“Blaze of Glory” featuring
‘Liva.
Pharrell and Jay Z let the ladies know
the deal in "Frontin'" the lead
single off the album.
Ludacris and I-20 bring the Atlanta spittage
to “It Wasn’t Us” which
features the horns and drums of a marching
band. Marquez song Good Girl sounds like
something Tamia on a 80’s beat till
the breakdown hits you like a Janet Jackson
break (something magical happening).
For someone who supposedly doesn’t
smoke again Snoop Dogg still can converse
about the green giants, as “It Blows
My Mind” asks ‘do you want
to smoke with me’. The beat makes
you feel like you should be popping and
locking.
Nelly uses one of the albums mellower
beat to ask “If” you would
be his girl through various situations.
Rosco gives you heat with “Hot”
featuring Pusha T. Coldchain hits you
wit the chorus: ‘You know I keep
the chrome under seats and in da home
wit out speaking you’ll give me
yo chain. I’m De Vinci don’t
make me pull you chain They call me Sco
short for Rosco P. Coldchain.’ Pusha
T kills it with: I peddle to the corner
like a child on a big wheel.
Spy Mob hits you with the guitar and
drum heavy rock song “Half Steering…”
and The High Speed Scene gives you upbeat
with their song F—k n’ Spend.
N.E.R.D. returns with the “Loser”
cut that sounds a lot like a song you’d
hear on In Search Of. The Clipse join
in for this cut and give it additional
Va. Flavor.
“Rock N Roll” the Fam-Lay
cut tells the story of how crack and coke
ruled the 80’s, letting people know
‘If you ain’t from the hood
yall don’t know’ bout this!’
Super Cat comes out of hiding for “The
Don of Dons, which shows the ‘Tunes
ability to cater to reggae. Jadakiss comes
in and kills the end of the song as usual
saying: ‘could give a f—k
about yo clock size,
n---a, my guns are grandfather clocks
size’!
N.O.R.E. and Pharrell get together for
“Put ‘Em Up” a party
track with plenty of bass. While the happily
engaged couple Kelis and Nas collaborate
on “Popular Thug” not a typical
Nas song but hot cause of the beat and
bridge which Kelis charges that you: ‘make
my record skip’ over loop keys.
Overall for the collaboration I’ll
give it 3 and ½ globes. A decent
product though a bit disappointed compared
to the eclectic, against the run of the
mill first effort. The beats are hot,
and the collabos are good although maybe
too much. It would have been nice to see
the individual talents of the Neptunes
come to play more than just making the
beats for some of the hottest in the game
to spit to. They have to bring in the
dough though and they did it the easiest
way they could. Good product but not to
difficult to imagine considering the talent
involved.
Comments, suuggestions or questions let
me know
clayton@geoclan.com
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